Mission and Movement
There’s nothing WE can’t do—when WE come together!
The Wealth & Equity Portal (WE Portal) is an online community and resource hub for mission-driven financial advisors that are focused on providing financial security, economic mobility, and generational wealth to diverse and underserved communities, through the power of life insurance.
This is a platform for you to:
- Obtain culturally competent marketing resources
- Receive supplemental training to maximize your earnings
- Meet, celebrate, learn from one another, and push each other to new heights
WE are driven by a collective vision and destination to create $500 billion of financial protection and tax-free future income every 5 years, utilizing life insurance.
Join the movement with us—as agents, advisors, companies, and supporters!
Our Three Part Mission
Empower Families
To provide culturally competent insurance education on how to use life insurance for economic empowerment and financial self-sufficiency
Support Financial Professionals
To be a one-stop information source, marketing resource, and gateway for training and coaching in serving diverse and underserved communities
Transform Communities
To build an ecosystem that rallies, tracks, and reports on the impact of our collective campaign to build a $500 Billion Wealth Gap Bridge
Who are we?
Eugene Mitchell, MBA
CEO & CO-FOUNDER
Nationally known as the Man with the $50 Billion Plan, Eugene successfully lead the campaign at New York Life Insurance Company to generate over $50 billion of insurance coverage as a generational wealth stream for the Black community. He is also author of the award-winning book, Closing the Racial Wealth Gap—7 Untold Rules for Black Prosperity and Legacy.
Antaun Barnett, MBA
CEO & CO-FOUNDER
Over the last 20 years, Antaun has spearheaded multimillion-dollar life insurance sales, distribution, strategy, and operations units across the U.S. He also provides insurance business optimization, sales enablement, road mapping, and execution strategies in the IMO, FMO, and Privat Equity marketplace.
Our Philosophy
Our Why
To close the racial wealth gap in one generation with life insurance proceeds and benefits serving as a source for: educations, retirements, home downpayments, charitable giving, endowment creation, etc.
Our How
Educate and ensure that adequate life insurance coverage-amounts are purchased in diverse and underserved communities to collectively generate billions in wealth creation and product benefits
Our What
Address the emotional stresses, myths, and negative traditions of Black and Latino families caused by decades of discrimination in the life insurance industry that still have many standing on the sidelines with far too little coverage, if any at all.
Our History of Success
The $50 Billion Empowerment Plan
We created and completed a 50-billion-dollar life insurance face-amount campaign at New York Life Insurance Company over 6½ years, leading 1,500 Black life insurance agents.
We provided knowledge to families about the value of life insurance, guiding 200,000 clients to purchase $250,000 in coverage for protection and tax- free future income.
Since launching the campaign in 2011, over $1 billion has been paid out in death claims on those policies, including the creation of multiple millionaire Black families.
W&E now aims to do the same for all underserved families.
The $500 Billion Wealth Gap Bridge Campaign
This campaign is focused on the collective impact of families each owning adequate life insurance coverage to create community transformation and close the racial wealth gap in one generation.
As of 2022, in the U.S., the median net worth for Black families was $45,000. For Hispanic families, it was $66,000. And for White families it was $287,000—creating a vast wealth gap difference of nearly a quarter million dollars.
The potential inheritance created from a $500K life insurance policy could help a family bridge this racial wealth gap in just one generation. Our goal is to educate and activate one million diverse and underserved families to own at least $500,000 of life insurance, thereby creating $500 billion in financial protection and tax-free future income.
W&E is uniting families, financial advisors, companies and community organizations around this community impact and economic empowerment campaign.